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4 Signs of a Top Investor Relations Partner

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15 May 2021, 06:24 GMT+10

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As the task of managing investor relations (IR) becomes more critical, a growing number of companies are either outsourcing their entire IR services to experts or partnering with the right IR tools and solutions providers for support.

Selecting a capable IR solutions company is imperative for the success of your organization. Here are some signs of a top investor relations solutions provider:

They Boast a Strong Reputation

Whether you need software, tools, services, or support to strengthen valuation, minimize volatility, or enhance shareholder engagement, you must partner with an award-winning IR solutions provider trusted by thousands of companies worldwide that carries a high retention rate and can develop a world-class platform for investor relations for your organization.

Here are some renowned companies that augment their IR program with the help of an end-to-end IR expert:

  • Square
  • Netflix
  • Shopify
  • Spotify
  • Mastercard
  • Nike
  • McDonald's
  • Salesforce
  • Coca-Cola
  • VISA
  • 3M
  • Europris
  • Ameritrade
  • And more

Check a potential IR partner's website to see what their clients are saying. You can also peek at their social media pages to see how they're engaging with others. An IR expert is likely to do an excellent job telling your story if they can impress you with their own.

They Offer Customized Assistance

Select an IR company that realizes that no two investor relations programs are equal. They must take the time to understand your unique objectives, identify areas that need enhancement, and customize an IR program that assists you with the right technology and customer support to suit your needs and goals.

They're Great Storytellers

Experts say that an excellent way to engage with qualified leads and convert them into investors is to have a compelling narrative about your brand. To create a narrative, you need an IR company that knows how to tell your story on the digital landscape.

Here are a few ways the right IR partner can improve the quality of your online coverage:

  • Audience connection: A good IR solutions provider will scale your communication, so your brand is compelling for journalists to consume. Your IR company should also develop the right online destination for the media to connect with your brand.
  • Narrative positioning: Top IR partners understand that excellent storytelling has many vectors. They will deliver your narrative through social media platforms, multimedia content, and top-notch imagery.
  • Brand Development: Experienced IR companies know that you must strike the perfect balance when engaging with your audience. Your narrative must have the right impact without feeling heavy-handed. An IR expert can craft an engaging yet simplified experience for journalists, investors, and other visitors.

Their Support is World Class

IR support is full-time work. Your IR partners must be dedicated and ready to help with any changes, large or small. They should also offer 24/7 customer service for your IR website. The last thing you want is to wait hours for help for your glitchy platform.

Look for these four characteristics when shopping for an IR solutions provider. A dedicated, experienced, skilled, and reputable team that's passionate about transforming your IR program is a good choice for your organization.

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